The following paragraphs are generated from Noam Youngrak Son's writing.

Ristorante di Attenzione

Dutch Design Week 2019

"You can eat whatever you want for free at Ristorante di Attenzione! All we want you to do is to enjoy the advertisements that are communicated by the food. Dishes of food are constantly streamed on a rotating conveyor belt. Pick up what you want and eat. Continue this till you’re full. Our foods are specifically designed to provide an eating experience as a media for the advertisements. From the food that you choose, our AI waiting-staff will analyze your preference, class, gender, purchasing power, political leaning, etc into more than 300 specific categories. The conveyor belt will be restored with new dishes based on our analysis to suit your interest perfectly."

film still Ristorante di Attenzione

Ristorante di Attenzione is a provocative restaurant that demonstrates how attention economy functions. It’s also an experimental tool to research the influence of attention economy that became more pervasive in everyday life. Eventually, Ristorante di Attenzione works as a background for the speculative stories.

film still Ristorante di Attenzione

Taste is the most individualized sense. If one has to compare the number of people that they’ve seen with the number of people that they’ve tasted, this becomes very apparent. Advertisements and propaganda used to deal with the mass audience, but it started to realized the importance of a personalized experience. I believe it’s inevitable for the advertisers to use food as a media someday.

Ristorante di Attenzione was performed at DENF coffee Eindhoven during the Dutch Design Week. The conversations between a performer an the visitors were edited into a 15-minute film, which is a combination of design-fiction and public-interviews. The performance was featured on Domusweb